Alexandra Exter’s innivations in the art of costume  


By Melnyk Myroslav Tarasovich,
assistant Professor, Ph. D.,
Kiev Institute of decorative arts and design named after Mychailo Boychuk


The majority of researchers called Alexander Exter the founder of Ukrainian Cubo-futurism: its logic, colours, emotion developed European cubism and futurism on Ukrainian national basis.alexandra-exter-costume-design-for-romeo-and-juliet
In Ukraine, Alexandra Exter traveled from village to village, collecting samples of folk art. On the basis of this material he made designs for fabrics, garments, shawls and scarves. The influence of Ukrainian art in her works is felt not at the level of interpretations, but at the level of attitude.

Exter’s experiments in the field of theatrical costume and body art were innovative: with the geometrization of forms, colors, the effects of the dynamics and emphasis on the frame elements she created the quintessential images of the characters.

Exter also created fashionable suits, taking an active part in the work of the Moscow “Atelier”. She participated in exhibitions and competitions, publishing her sketches and articles in magazines – doing her own variant of the most fashionable in the 1920s “Art Deco” style. With her extravagant combined colors, materials, details, Exter often ahead of its time.

At the beginning of XXI century V. Exter reconstructed in Lilia Pustovit collection of apparel and accessories “Aelita” (2008). Her works inspire many young designers and her main principle – “more creativity and less provincialism” is relevant not only for modeling of the costume, but for the entire Ukrainian contemporary art.

Singer Jamala in Alexandra Exter inspired embroidered blouse by Ruslan Panchuk

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Vyshyvanka is in trend again

Jamala’s covers


Advertising campaign Piccione Piccione AW 2018

Piccione Piccione AW 2018

Italian brand Piccione.Piccione presented the advertising campaign of the AW 2018 collection, the shooting of which took place during Lviv Fashion Week at the International airport “Lviv”.

Piccione Piccione AW 2018
Piccione Piccione AW 2018
Piccione Piccione AW 2018
Piccione Piccione AW 2018
Piccione Piccione AW 2018

Piccione.Piccione 2018 AW ad campaign was made at Lviv by Ukrainian team:

Photo: Andrey Goncharenko
Model: Sofia Krisuk, Anastasia Serdyuk
Make-up, hair: Mihaela Matviychuk
Style: Kasia Stefanow, Salvatore Piccione
Organization: Daria Yankovska, Elena Boldyreva, Sashka Hataylo


Look also: Ad campaign of Lviv Fashion Week SS 2014

я в костюмі арт2.jpg

Futurism at Lviv Fashion Week FW 2018/2019

164311395-futuristicFuturism at Lviv Fashion Week started with the presentation of  KAROL’ by Kateryna Karol and held a kind of chain through a lot of shows until the last futuristic touch by Fedor Vozianov.

комікс катя
KAROL’ by Kateryna Karol
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KAROL’ by Kateryna Karol
KAROL’ by Kateryna Karol
images (4)1

All collages by Myroslav Melnyk.

Look also: Haute Couture fw 2017 in Modoslav’s collages


Italian brand Piccione Piccione will show the collection at LVIV FASHION WEEK AW 2018

Piccione Piccione

This spring the participant of Lviv Fashion Week will be Italian brand Piccione Piccione, which usually present collections in Milan.

Piccione Piccione

The Sicilian-born Salvatore Piccione, after graduating from European Design Institute in Rome, won Vogue Italia’s talent contest “Who is on Next?” in 2014. He showed at AltaRoma and was the special guest at White Milan. He launched a limited edition with the italian tissues brand Tempo for a paper handkerchief box with Vogue.

Piccione Piccione

Salvatore Piccione designed a Barbie doll for the Global Beauty project and also boasts noteworthy collaborations with Swarovski, Longchamp, Top Shop and Celine. His style paid tribute to femininity and seduction with a playful of colours and masterfully decoration.

The show of Piccione Piccione will be held at the main catwalk of  Lviv Fashion Week in Lviv International Airport at 20 p.m. on March 24.

Piccione Piccione
Piccione Piccione

Vyshyvanka is in trend again

Zuhair Murad

It started in 2014 – traditional Ukrainian Vyshyvanka become global fashion trend. Later vyshyvankas have been in the collections of Valentino and Dior. Fall-winter 2018 / 2019 collections by Zuhair Murad and Elie Saab also contains beautiful designer vyshyvankas:

Zuhair Murad
Zuhair Murad
Elie Saab
Elie Saab

Previously vyshyvankas also was shown by Ukrainian designers Lubcia Chernikova and Roksolana Bogutska:

Roksolana Bogutska

Look also:

Vyshyvanka from Lutsk (вишиванка з Луцька)

Kenzo La Collection Memento


Designers of Kenzo make collection fw 2018 with prints of Henri Rousseau’s most celebrated painting – “The Dream.” (1910). They transpose the painter’s brushstrokes onto cozy jacquard parkas, ruffled skirts, and cable knit sweaters.02-kenzo-la-collection-memento-fall-2018




Look also Ukrainian fashion brand “Etnodim” has presented a new conceptual project “Lunatics”

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