“Lunatics” are the questions and answers that arise from time to time in ordinary Affairs, it is simultaneously a beautiful and terrible tale of reality, doubt and fear. The whole project is riddled with question: what makes a man to wander in a sleep?
The subconscious gives us clues in dreams: the sleepwalkers dream daily work, monotonous music on a continuous loop. All this is just metaphor, hidden behind a talented visualization of the photographer.
Project author and photographer – Jenia Malchik
Model – Julia Pogorelov
Make – Up Artist- Elena Karev
Clothes – Etnodim
Lutsk Fashion Weekend was held 10 – 12 June. Two shows with vyhyvankas – by ukrainian brands Videi and Edelvika – occupied a prominent place in the shedule of the event.
On the wave of patriotism and the search for national identity vyshyvanka remains very fashionable in Ukraine. VIDEI proposed its own approach to vyshyvatka – to create the embroidery together with their customers.
EDELVIKA showed very harmonious ready-to-wear vyshyvankas for all family.