Fashion trend of 2015: red

1422264893Red is the color of blood, fire and rubies. Red colour is the most active, aggressive and revolutionary in the palette. Ше шы is one of the brightest, but at the same time, the noble colors. Red will draw attention to you, cause the interest, add a confidence.

Red doesn’t dominate in fashion collections of 2015, but it released on the spring-summer and fall-winter shows of many designers._A2X1668 _ARC0290 versace-backstage-haute-couture-spring-2015-pfw16 KIM_1200 KIM_1045

Bright reds – scarlet, pillar-box red, crimson or cherry – are very cheerful and youthful. There is certainly a red for everyone.

Christian Dior


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Red is the great clarifier – bright and revealing. I can’t imagine becoming bored with red – it would be like becoming bored with the person you love.

Diana Vreeland

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When in doubt, wear red.

Bill Blass

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КРОВІ НАМ: тренд 2014


Sincerely Your’s,

Myroslav Melnyk )


Old time photos with Ukrainian national costumes

Some photos, gathered from many different sources

Леся украинкаThe old photos always touched and inspired me. They always ask the question: who were these people? How they lived?

Girl from Lviv, Ukraine in regional folk dress and beads. 1880 Kiev, c. 1890. Photo by the studio of V. Vysotsky Батьки Сержа Лифаря. Фото зроблене 1900 року в Києві або у Каневі volodarsky-7new-dop3

Old time photos with Ukrainian national costumes are very special for me. They show us how Ukrainians loved and appreciated their traditional culture through different times and circumstances.

1914 vv 30009a pic-L-E-Lemko coupleTaxuimwOick Teodozij and Kateryna Dulia, 1915 Дівчата 1920-роки.Село Кропивна на Черкащині

150_5_1_1242738031 1321120265_pac006 1925 рік30007c30008d ukraina-90-12 325827 1969-Sophi Loren на полтавщиніAt the top photo is movie star Sophia Loren during her visit to Poltava Region for shooting the film “Sunflower” (1970). Pictured below – frame from the film “Chervona Ruta” (1971).Sofiarotaruchervonaruta1

На зйомках фільму «Червона рута» вверху художник по костюмах  Алла Дутківська 1970 смерічкаtumblr_n3pshoOnGe1ruxyxdo1_400 tumblr_n3pshoOnGe1ruxyxdo7_400 tumblr_n3pshoOnGe1ruxyxdo9_40053a68c557dda5453a9a5c5fbea8c6a22

Pictures belov – covers of Ukrainian fashion magazine “Krasa i Moda” (“Beauty &Fashion”) – for more look here.DSC_0002DSC_0079Today, at the beginning of 21-st century, we also can see how styling and some elements of traditional Ukrainian dress enrich contemporary fashion and raise the patriotic spirit of Ukrainians – majestic nation with very uneasy history. And also strong nation with very beautiful traditional costumes…


Sincerely Your’s,

Myroslav Melnyk )


Chernikova на Lviv Fashion Week весна-літо 2015лого-274

Fashion & Cinema

Some quotes from washingtonpost.comgolden-globes-red-carpet-2015-050

Designers have become part of the myth-making machine — as important as the lighting director, the makeup artist and the hairstylist. And almost as invisible.golden-globes-red-carpet-2015-107

…During award show season, the clothes flow by like bonbons on a conveyor belt. We consume the delights so quickly that we can’t fully appreciate them…


…Today, designers, whether they believe it or not, no longer need the wattage of celebrities to bring them buzz, make them legit or otherwise bless them with cultural relevance. They have social media. Designers can star in their own television shows. They can live-stream their runway productions. Celebrities are no longer a boon; they are a crutch…



Sincerely yours,

Modoslav – Myroslav Melnyk )

Beware, it’s the Fashion Industry!

A quote from businessoffashion.comламбер1

Beware. Fashion today is no longer a creativity-driven industry. At least, not its high-end or mainstream expressions. Having fallen under the spell of finance and big profits — commerce is vital, of course, and a fashion house is not a charity — fashion has become the victim of soulless corporate marketing plans, which almost completely erase dreams. Yet dreams make commercial transactions happier.

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Sincerely yours,

Modoslav – Myroslav Melnyk )

Your niche for fashion blogging: 7 tips

Some advices from MODOSLAV about finding your unique niche for succesful fashion bloggingarticle-2574673-1C15581800000578-516_634x452

1. Identify what’s important to you. First of all, your blog is about you and you must enjoy, writing it. Select some particular fields, which are interesting for you: Accessoires, Haute Couture, Sport Fashion, Fashion History etc.

2. Study the sites you admire: Take a closer look at the sites you visit regularly. What keeps you coming back? What is missing at that sites? What can you make better?

3. Identify your strengths:  What are you the best at: writing, photography, photoshoping, can you make genious collages?

4. Think about the one topic that you could write the best. What are the subtopics that will support your topic?

What kind of blog’s navigation menu do you want?

5. Choose an angle: the angle could be “How to wear it” or tackling everything with humor or with angry criticism – just try to be consistent with it.

6. Post regularly and analize the statistic of your blog: what content is the most popular? what else you can suggest to your regular readers?

7. Create a mission statement for your blog: Take inspiration from your favorite brands, who often have a mission statement. Define, in writing, your goal. This will give you something you can always look back to and remind yourself what your blog is for.

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Sincerely yours,

Modoslav – Myroslav Melnyk )

How to make your fashion blog successful

Every fashionista can have a blog, but good fashion blog is a scarcity.

How to make it interesting and successful?

Новый рисунок (11)

1. Determine the purpose of your blogging. You have to know yourself well enough to start your blog. You have to know what works for you and what against you. Why do you decide to have a fashion blog? What do you want to tell / show your readers? How will your blog differ from everyone else’s? Why your blog will be interesting to other? You must be honest to yourself and look at your idea soberly.

2. Find your audience. If you know who they are, you can determine why they’re clicking. Consider which aspect of fashion invest your audience most. You can make some research using your e-mail or socail media list, asking your potential audience about what they search for, read, and share. Also it will be useful to search for key phrases related to your blog, and scan for the leading blogs. Follow those blogs on social media, paying close attention to who is engaging with their online community and how they interact with each other.

3. Generate interesting content. High-quality content really is the most important thing. Find a topic that you’re knowledgeable and interested in and create some engaging content, answering questions that people want answers to. Once you have your topic, you have to share it in the communities: Twitter chats, Facebook groups, LinkedIn groups, Google+ communities, Instagram hashtags, etc.


4. Take care about SEO. Search engine optimization (SEO) is not a dark art designed to game the search system, it’s just about figuring out what your audience is looking for, and meeting that need. If you understand SEO, you can help search engines like Google direct more traffic to your blog by highlighting keywords that users are likely to search for. You need to include keywords in your headline, URL and hyperlinks — all things search engines scour to find the best content for users. Don’t forget to name your images with keywords because Google’s spiders also crawl image titles. It also helps your SEO if other blogs link back to your work via the aptly named backlink. Comment on well-established blogs in your topic area. This comments count as backlinks. Feature your relevant content. Include backlinks to your older pieces in new blog posts. You can feature these as bulleted related links or as in-text hyperlinks.

You can also make a longer blog posts, because the more content, the more there is for Google’s spiders to catch. 1,500 – 2000 words tends to be the best count to rank higher in Google searches. But, after all, it’s the content and not the length that will gain you highly valued backlinks and social shares.

5. Post frequently. There are no hard and fast rules for posting frequency. Some blogs publish multiple times a day and others only once a month, but experts and successful bloggers tend to be consistent. Set up a content calendar — whether that’s once a week or every Sunday — and stick to it so your readers know when to expect new material. Correlate length with frequency. Experts suggest for infrequent writers longer, well-researched posts.

6. Be visually inviting. Fashion blog design is very important. It shows your taste and style. Experts say that people respond better to a combination of visual and text information — with 40% of people responding better to visuals. Images get people to engage more with content. Photos also perform best for likes, comments and shares. If you use another’s photos, don’t forget to give the sites and photographers appropriate credit.fashionblog

7. Write catching headlines. Try to write headlines that intrigue your reader without forgetting important keywords. It can help to make a list of keywords you want to include and then brainstorming different ways to construct them into a snappy starter. Keep headline short. Search engines only consider so many characters before losing interest in your headline. Stick to what works. People love lists, questions, how-to explainers and being told what they’re doing wrong. But don’t commit a major blogging faux pas and trick visitors into reading your material without delivering on what the headline promises. You’ll lose readership and probably gain a few angry comments along the way.

8. Be a personality. If you have a personality and you showcase that personality, that’s the point of differentiation in fashion blogging.  D’not try to be someone you think everyone wants you to be. Be genuine. Always stay yourself and do not chase money or fame. If you are doing what you love, money will follow.

9. Promote yourself and your blog. Use social networks for various times during the day. Use the hashtags your audience speaks in their social media community to attract new readership. Develop a Twitter list of influencers in your area and engage with them to promote cross sharing. But, don’t just promote your new content. Set up automated scheduled tweets to draw readers to older, relevant content as well.


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Sincerely yours,

Modoslav – Myroslav Melnyk )


Fashion and style, fashion theory & hystory