How to make your fashion blog successful

Every fashionista can have a blog, but good fashion blog is a scarcity.

How to make it interesting and successful?

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1. Determine the purpose of your blogging. You have to know yourself well enough to start your blog. You have to know what works for you and what against you. Why do you decide to have a fashion blog? What do you want to tell / show your readers? How will your blog differ from everyone else’s? Why your blog will be interesting to other? You must be honest to yourself and look at your idea soberly.

2. Find your audience. If you know who they are, you can determine why they’re clicking. Consider which aspect of fashion invest your audience most. You can make some research using your e-mail or socail media list, asking your potential audience about what they search for, read, and share. Also it will be useful to search for key phrases related to your blog, and scan for the leading blogs. Follow those blogs on social media, paying close attention to who is engaging with their online community and how they interact with each other.

3. Generate interesting content. High-quality content really is the most important thing. Find a topic that you’re knowledgeable and interested in and create some engaging content, answering questions that people want answers to. Once you have your topic, you have to share it in the communities: Twitter chats, Facebook groups, LinkedIn groups, Google+ communities, Instagram hashtags, etc.

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4. Take care about SEO. Search engine optimization (SEO) is not a dark art designed to game the search system, it’s just about figuring out what your audience is looking for, and meeting that need. If you understand SEO, you can help search engines like Google direct more traffic to your blog by highlighting keywords that users are likely to search for. You need to include keywords in your headline, URL and hyperlinks — all things search engines scour to find the best content for users. Don’t forget to name your images with keywords because Google’s spiders also crawl image titles. It also helps your SEO if other blogs link back to your work via the aptly named backlink. Comment on well-established blogs in your topic area. This comments count as backlinks. Feature your relevant content. Include backlinks to your older pieces in new blog posts. You can feature these as bulleted related links or as in-text hyperlinks.

You can also make a longer blog posts, because the more content, the more there is for Google’s spiders to catch. 1,500 – 2000 words tends to be the best count to rank higher in Google searches. But, after all, it’s the content and not the length that will gain you highly valued backlinks and social shares.

5. Post frequently. There are no hard and fast rules for posting frequency. Some blogs publish multiple times a day and others only once a month, but experts and successful bloggers tend to be consistent. Set up a content calendar — whether that’s once a week or every Sunday — and stick to it so your readers know when to expect new material. Correlate length with frequency. Experts suggest for infrequent writers longer, well-researched posts.

6. Be visually inviting. Fashion blog design is very important. It shows your taste and style. Experts say that people respond better to a combination of visual and text information — with 40% of people responding better to visuals. Images get people to engage more with content. Photos also perform best for likes, comments and shares. If you use another’s photos, don’t forget to give the sites and photographers appropriate credit.fashionblog

7. Write catching headlines. Try to write headlines that intrigue your reader without forgetting important keywords. It can help to make a list of keywords you want to include and then brainstorming different ways to construct them into a snappy starter. Keep headline short. Search engines only consider so many characters before losing interest in your headline. Stick to what works. People love lists, questions, how-to explainers and being told what they’re doing wrong. But don’t commit a major blogging faux pas and trick visitors into reading your material without delivering on what the headline promises. You’ll lose readership and probably gain a few angry comments along the way.

8. Be a personality. If you have a personality and you showcase that personality, that’s the point of differentiation in fashion blogging.  D’not try to be someone you think everyone wants you to be. Be genuine. Always stay yourself and do not chase money or fame. If you are doing what you love, money will follow.

9. Promote yourself and your blog. Use social networks for various times during the day. Use the hashtags your audience speaks in their social media community to attract new readership. Develop a Twitter list of influencers in your area and engage with them to promote cross sharing. But, don’t just promote your new content. Set up automated scheduled tweets to draw readers to older, relevant content as well.

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Sincerely yours,

Modoslav – Myroslav Melnyk )

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Fashion at Ukraine in 1914 – 1920

Beautiful_Sunflowers_Wallpapers_laba.wsIn the early twentieth century fashion at Ukrainian lands developed in the context of European trends, which vividly discussed on the pages of Kiev and Lviv, Kharkiv and Odessa newspapers and magazines. But the name “Ukraine” used only to the territory when : Eastern Ukraine was a part of Russia and Westen – a part of the Austro-Hungarian Empire. The events of First World War changed the map of Ukraine and brought Ukrainians a lot of trouble.

The First World War lasted from 1914 till 1918. But in Ukraine fights and riots delayed longer and brought numerous casualties, significant political changes and economic losses. Ukraine became the center of territorial violations by the warring parties: Russia, Austria-Hungary, Poland and Germany – all wanted to grab a piece of our land.

Already in 1914 hostilities took place in Galicia. They launched an offensive Russian army, which occupied Lviv, Chernivtsi, Przemysl and other cities. In 1915 the German counteroffensive and Austro-Hungarian troops pushed Russia, but in early 1916, Russia won again.

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1917, due to the Bolshevist revolution in St. Petersburg, Kyiv Central Council proclaimed the establishment of the Ukrainian People’s Republic on the territories, where Ukrainians constitute the majority.

The newspaper “New Council” then published an article “Who is with them”, where the author wrote about the Bolsheviks: “They destroyed churches – historical monuments. Shed the blood of their brethren. Shot in innocent. They beat, abused and tortured prisoners, raped women. Arrested and beat children. Keep people in prisons, nowhere involved, broke freedom of speech, plundered people’s property, unleashed thieves and robbers. Old Kyiv and glorious scene made wild pitch battlefield and, worst of all, – that might cry again on gun streets of Kyiv, and then what will be the heart of Ukraine is scary to thought… “.

1918 in Galicia adopted the manifesto of independence and the creation of Western Ukrainian People’s Republic in Galicia, Bukovina and Transcarpathia (although the real power has not been extended or the entire eastern Galicia or in Transcarpathia). But very soon the Polish troops took Lviv. In late 1918, the Romanian troops entered Chernivets, and in early 1919 Uzhgorod was conquered by Czechoslovak army.

In Kiev, during thirty-six months, from March 1917 to June 1920, the government has changed fourteen times. Some of the former Kyiv coups were practically bloodless, but others cost the lives of many innocent peoples.1391367571_21

The most significant event of this period was the announcement of the Universal of Ukraine’s unity. But in the end, the Bolsheviks occupied Kyiv. They nationalized private enterprises, including small handicraft shops. Life was under the jurisdiction of the Soviet institutions. Economic, and indeed no prosperity to no avail. Part of the population, unmet new regime, emigrated and Ukraine has lost many prominent scientists, artists, and entrepreneurs. Those, who resigned ahead, waited seven decades of Soviet rule, for which fashion was the old bourgeois relic. 139136753811 13913676003

But even that time, despite the terrible events and circumstanses, people had to dress and woman want to look beautiful. Dresses made from curtains, mattress covers, altered dresses from grandmother’s chest, facelift things.

In “Life of Mikhail Bulgakov” T.Lappa recalls: “I went in my single black dress with crepe de chine and panne: altered my former, last year’s coats and skirt.

Forced dull, “dirty” colors, crumpled textures and bagful silhouettes were in vogue then. Any trim or decoration has perceived like a “bourgeois burp” and was condemned.

At the same time in post-war Europe gaining momentum “Golden Twenties” – roared jazz, women cuts their hair, shorted skirts, embroidered their dresses with beads and danced, danced, danced …1920 хрещатик1

Sincerely Yours

Myroslav Melnyk )

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The very best at Kiev Fashion Days ss-2015

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The Torture Chamber of Alexander McQueen

alexander_mcqueen03Alexander McQueen was the greatest fashion creative artist at 1990 – 2010. 2010 he committed suicide, at forty, in London. His life was not easy and his work was a form of confession.

In his childhood Alexander saw his older sister’s rape. He had realized very young that he was a gay. His generation was frightened of AIDS: sex and death they saw in the same bed. All this impressed him too much. McQueen was inspired by the things, that most of us try to avoid: evil, rape, death, victims, tragical moments of Scotland’s history. His master’s-degree collection entitled «Jack the Ripper Stalks His Victims» (1992). And it was only the beginning…

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There is no better designer then nature.

Alexander McQueen


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It is important to look at death because it is a part of life. It is a sad thing, melancholy but romantic at the same time. It is the end of a cycle – everything has to end. The cycle of life is positive because it gives room for new things.

When I’m dead and gone, people will know that the twenty-first century was started by Alexander McQueen.

Alexander McQueen

Sincerely Yours

Myroslav Melnyk )

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The new generation of Ukrainian designers

DSC_9360The last day at Ukrainian Fashion Week was the New Generation’s Day. Of course there was a risk that nobody comes to see unknown designers, that they show a trifle and spoil positive impression from all the fashion week. But talent of young Ukrainian designers overcame all fears and surpassed even my most optimistic expectations

New designers shows on the catwalk of Ukrainian Fashion Week is very important not only for the future career of individuals, but also for the whole Ukrainian fashion. It’s like some kind of litmus, which indicates what forms the worldview of young people, haw good is designer education at Ukraine and what prospects will have Ukrainian Fashion tomorrow.

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Collection ss-2015 by SVITLO is more about Ukrainian tradition, then about next summer fashion trends. But look at their honour, their adoration of Ukrainian authenticity! And it is not exploitation of underlined love for Ukraine in modern tough times – it’s their style, the DNA that was formed during five years.VBO3742

DSC_9332The artist Marina Rybalko successfully debuted last year at MBKFD. But at Ukrainian Fashion Week the collection RYBALKO was a very pleasant discovery for me: forms, materials, the combination of textures and colours, prints and accessories – all that working together to create an integrated clear image.VBO4520

_VBO4387LARA QUINT has also taken part in Mercedes-Benz Kiev Fashion Days and won the Be Next competition in Georgia. The designer is already known for her conceptual and ironic vision of fashion, which once again was proved in collection ss-2015 «ESC». I was most amused by handbags, which looks like the computer keys.LARA-QUINT-SS2015-3

IMG_20141019_203843YANA CHERVINSKA covered the Ukrainian Fashion Week Spring-Summer 2015 wit her collection “Tea Party” – very beautiful and interesting stylisation of Lewis Carroll’s characters, led by the Mad Hatter. Bright images was supplemented mainly with funny slippers that looked a very witty ironic accent.

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FF_Yana_CHERVINSKA_SS2015-8Sincerely Your’s,

Myroslav Melnyk )

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SVITLO – the light of Ukrainian traditions

DSC_0082Design studio SVITLO was created by Svetlana Kubrak and Natalya Shevchuk in 2011. Studio located in Kiev and manufacture the very special clothing and accessories, based on traditional Ukrainian culture. Designers  adapt ethno through the prism of fashion trends, comfortable forms and ecological materials.

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10433068_700663716684254_1878224935121635844_nEach product of SVITLO is a result of handicraft, full of love and mental light. Designers believe, that when things are embroidered with a soul, they radiate  the light. Everything they make, they make it like for themselves or like for God. 902999_628874777196482_46920662237659453_o

SVITLONowadays goods by SVITLO are very fashionable in Ukraine, but designers understand, that  fashion is fleeting. There are  mountains of trendy clothing, that loses it’s attraction each new season. So they make things that you can leave to your children or even grandchildren. They also make a necklaces with the beads from your mother’s necklace. Even more – almost every thing from SVITLO has some vintage items. So every thing is unique and it’s very precious in the world of fashion, which is so full of cheap Chinese merchandise.

Sincerely Your’s,

Myroslav Melnyk )

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